• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This degree has been developed and designed with industry, which means it is relevant, up-to-date and guaranteed to provide you with the best start in this fast-paced industry.

In fact, the curriculum continues to be informed by industry partners, including an industry advisory group of practicing communication and media professionals. This relevant learning, combined with final-year real-world experience, ensures you graduate career-ready.

Your career

Nine in ten large businesses, and more than four in ten small-to-medium businesses now have a strategy behind their social media and communications investment1, so there is no better time to be beginning a career in communication and media.

As a professional communicator you will be interested in current affairs, public communication in all its forms, and the communication aspects of political, economic and social issues. You will also have a passion for writing and language, a curiosity about why and how people communicate, and a desire to use communication skills to promote understanding of significant political, social, cultural and scientific issues and events. Careers to consider:

communication officer: plan, create and write content for publications and promotional material content creator and writer: write for a range of channels and mediums including web, blogs, news, social media, search engine optimisation, publications and advertising digital and social media manager: responsible for developing and implementing marketing strategies for an organisation’s social media sites media liaison officer: liaise between two organisations to communicate and coordinate activities PR coordinator: understand and support client needs – and use all forms of media and communication to build, maintain and manage their reputation marketing and communication officer: coordinate advertising and public relations activities for businesses online editor: plan, create, edit and publish content online strategic communication manager: develop integrated communication and marketing campaigns, set clear communication goals and objectives, develop strategies, tactics, budgets and schedules for a campaign – and learn to measure the effectiveness of each medium to monitor success.

What you'll learn:

You will learn how to plan, deliver and evaluate communication strategies that engage and inform target audiences using a range of media platforms. With a focus on communication for both traditional and online media, you'll study:

writing and content creation for traditional and online social media strategy, engagement and content creation critical and analytical thinking required for the strategic planning and management of communication and media communication and media research media law and ethics emerging trends

Studying communication and media at UniSA gives you the flexibility to select a sub-major, so you can specialise in fields such as journalism, film and television, social media, marketing, or digital media. A social media sub-major would be highly desirable in a social media management role, while a journalism sub-major would prepare you for media advisor roles. If you're interested in digital content, then a digital media sub-major may be for you. Other popular sub-majors include marketing, film and television, tourism, and event management.

You will also select two electives, enabling you to further build on your skills and knowledge. There is a focus on professional practice, and during your final year you will get the opportunity to complete an industry placement working in a public relations, communication management or media role.

所属院系

中国学生入学要求

为来自中国的学生设计 Students must have successfully completed an Australian Year 12 program. In order to gain entry, students require an additional year of study following their high school studies. For example, this can include successful completion of: One year of study at a recognised tertiary or higher education institution. International English Language Testing System (IELTS) Academic: Overall 6.0 (with 6.0 in Reading and Writing); TOEFL iBT score of 60 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 550 with TWE of 4.5; Cambridge CAE/CPE score of 169; Pearson's test of English (Academic) (PTE) score of 50 with Reading and Writing communicative scores not less than 50; CELUSA score of AE4.

课程信息

学制：全日制(3 年)

学费：A$28,000.00 (¥ 139,938) /年

开学时间：2022七月26日, 2022二月28日

申请截止日期：

留学地点：Magill CampusSt Bernards Rd,MAGILL,South Australia,5072, Australia