• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This 3+1 Pathway to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.

As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

In the Master of Management (Tourism and Event Management) degree, you will learn contemporary management skills and study areas such as project management and the principles and practice of tourism. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

Employers value graduates who can apply theory to real industry challenges. Throughout your degree, you will be immersed in real-world challenges and have access to practical-based electives including industry internships, simulation projects and our entrepreneur-based course Startup Studio, which teaches you how to bring a business concept to life. You will also benefit from other experience-based learning opportunities, including overseas study and business mentoring. Our summer and winter schools also offer exciting study and learning opportunities.

What you'll learn

[What you Learn]

Your undergraduate degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence.

In your marketing specialisation you’ll then focus on areas such as:

consumer behaviour marketing analytics advertising branding

Your postgraduate degree will advance your knowledge and skills in contemporary management practice. You will develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. You will learn how to effectively manage organisations and achieve key business objectives.

You'll also have the chance to study elective courses including the Marketing Practicum, Marketing Clinic or overseas study tour.

所属院系

中国学生入学要求

为来自中国的学生设计 Students must have successfully completed an Australian Year 12 program. In order to gain entry, students require an additional year of study following their high school studies. For example, this can include successful completion of: One year of study at a recognised tertiary or higher education institution. International English Language Testing System (IELTS) Academic: Overall 6.0 (with 6.0 in Reading and Writing); TOEFL iBT score of 60 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 550 with TWE of 4.5; Cambridge CAE/CPE score of 169; Pearson's test of English (Academic) (PTE) score of 50 with Reading and Writing communicative scores not less than 50; CELUSA score of AE4.

课程信息

学制：须出席的在线/远程学习(3 年)

学费：A$32,600.00 (¥ 162,928) /年

开学时间：2022八月2日, 2022二月28日

申请截止日期：

留学地点：City West CampusNorth Terrace,ADELAIDE,South Australia,5000, Australia