• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Why Marketing, Advertising and Branding (with placement)?

Our Marketing, Advertising and Branding degree prepares you for a successful career, as you learn to master the art of persuasion, pitching to clients, managing the creative process and delivering on brief. You’ll explore subjects such as customer behaviour, marketing principles and the global business environment, while optional modules in topics such as luxury brand management and the advertising agency allow you to tailor your degree to your own ambitions. With the opportunity to study global brands on an international trip to Milan (additional costs may apply, see course web page for details), as well as work placements with firms such as Warner Brothers and BMW, our ‘Make It’ programme of business experiences really helps our graduates stand out from the crowd. You’ll draw on the expertise of lecturers with extensive professional credentials and research experience, and be inspired by industry guest speakers. The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to graduate with exemptions from the CIM Diploma. You’ll also take advantage of the cutting-edge facilities at our brand new School of Business and Technology building at Oxstalls campus, Gloucester, including equipment you’d find in company headquarters around the globe. Oxstalls is also home to The Growth Hub, where you may have the opportunity to gain experience as a shadow consultant, working with real businesses looking to grow and develop.

Why University of Gloucestershire?

We’ve been using our expertise to support and inspire students since 1847. Join us and you will benefit from professional-standard facilities in the beautiful, historic surroundings of Cheltenham and Gloucester. With the University of Gloucestershire offering a wide variety of courses, you will have the best of both worlds - a large learning community with more than 80 societies and sports clubs to enjoy while also benefiting from lecturers who know and value you as an individual. Through our innovative Your Future Plan scheme, you will be challenged and supported to become the graduate that you want to be, ready to succeed in your chosen field. Your personal tutor will help you build your network of connections and take advantage of a range of opportunities including field trips and placements, offering invaluable experience outside of the lecture theatre. Our students never tire of finding inspiration here in the beautiful county of Gloucestershire, home to over 45 festivals every year, including 2000trees, Wychwood and the world-famous Cheltenham Literature festival. Many students gain valuable skills and experience working at these events alongside their studies.

After the course

Your story with us doesn’t end at graduation. We are proud of our record that 95% of University of Gloucestershire graduates are in work or further study six months after completing their course, and throughout your studies we are committed to working with you to develop your future plan. Destination of Leavers from Higher Education (DLHE), 2016/17.

所属院系

进入哪个院系学习？ School of Business and Technology

中国学生入学要求

为来自中国的学生设计 Students need to have Senior Secondary School Graduation Certificate with the Senior Secondary Academic Proficiency Test ( Putong Gaozhong Xueye Shuiping Kaoshi)/ Huikao? with a minimum grade of 70% AND a recognised Foundation course certificate with a successful pass grade. Senior Secondary School Graduation Certificate with the Senior Secondary Academic Proficiency Test (Putong Gaozhong Xueye Shuiping Kaoshi)/ Huikao with a minimum grade of 80%. Senior Secondary School Graduation Certificate AND the National College Entrance Examination (NCEE)/ Gaokao with a minimum score of 70% in a relevant stream. NB: The accepted stream differs by course, e.g. if a science A Level is required for course entry then the science stream is required; if an arts/humanities subject A level is required for course entry then the arts stream is required. However, either the science or the arts stream is acceptable for entry to Business and Management courses. One year (or more) of university study in China with a minimum grade of 70% overall. Undergraduate (Level 6 top up/ Advanced entry to Bachelor degrees)?: Two-three year Diploma (Da Zhuan / Zhuanke) in a related subject area. Successful completion of a minimum 2 years’ university study in a related subject area. IELTS 6.0 overall with no less than 5.5 in any band.

课程信息

学制：全日制(4 年)

学费：£14,700.00 (¥ 131,527) /年

开学时间：2022九月

申请截止日期：

留学地点：Main SitePark Campus,The Park,Cheltenham,Gloucestershire,GL50 2RH, England