• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Western Michigan University's Digital Marketing and eCommerce major is an interdisciplinary major that combines the study of marketing and information systems to prepare students for careers in fields such as electronic commerce, data analytics, digital marketing, social media and web application development services. You will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.

A full **** of digital marketing and ecommerce graduates are employed or in graduate school within three months of graduation.

After you graduate

WMU graduates with degrees in digital marketing and electronic commerce find careers in fields such as:

Digital advertising and search marketing Web development and conversion optimization Social media and content marketing Search engine optimization Email marketing and automation Marketing technology Video marketing

所属院系

进入哪个院系学习？ Haworth College of Business

中国学生入学要求

为来自中国的学生设计 A first-year applicant is a student who is applying for admission and who has not attempted or earned any college credit after graduating from high school (or earned equivalent). Test of English as a Foreign Language (TOEFL) A minimum score of 61 iBT is required. Michigan English Language Assessment Battery (MELAB) A minimum score of 69 is required. International English Language Testing System (IELTS) Academic Module. A minimum score of 6.0 is required. Pearson Test of English Academic Module. A minimum score of 45 is required.

课程信息

学制：全日制(122 学分)

学费：US$17,541.00 (¥ 113,559) /年

开学时间：预计在九月 2022

申请截止日期：预计在November 2022

留学地点：Western Michigan University1903 W Michigan Avenue,KALAMAZOO,Michigan,49008, United States