• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

If you’re a creative, strategic thinker with a passion for communicating, Western Michigan University’s advertising and promotion major at the Haworth College of Business is the right choice for you. Focusing on hands-on learning with courses emphasizing experiential learning and portfolio-development opportunities, the program boasts small class sizes and faculty that bring real-world experience into the classroom. It is also among only 10 percent of advertising education housed within a business college, offering a unique mix of marketing, communication and business fundamentals to help land that dream position.

Ninety-seven percent of advertising and promotion graduates are actively engaged within three months of graduation.

Beyond the classroom

Advertising and promotion majors excel in national student advertising competitions. Student teams from the advertising and promotion major have earned honors and recognition from:

American Advertising Federation’s National Student Advertising Competition Direct Marketing Educational Foundation's Collegiate Echo Competition EdVenture Partners National Case Study Competition Promotional Products Association International Yellow Pages Publishers Association

After you graduate

Recent WMU graduates with degrees in advertising and promotion are working as:

Account coordinators and executives Advertising, brand and project managers Copywriters and art directors Digital analytics managers Digital creative directors Event planners Internet marketing managers Marketing coordinators and associates Media planners, buyers and sales representatives Production specialists Social media managers Strategic planners and market research analysts

Advertising and promotion majors are recruited and hired by small, medium and large agencies, as well as media and client organizations. Some graduates even start their own successful agencies.

所属院系

进入哪个院系学习？ Haworth College of Business

中国学生入学要求

为来自中国的学生设计 A first-year applicant is a student who is applying for admission and who has not attempted or earned any college credit after graduating from high school (or earned equivalent). Test of English as a Foreign Language (TOEFL) A minimum score of 61 iBT is required. Michigan English Language Assessment Battery (MELAB) A minimum score of 69 is required. International English Language Testing System (IELTS) Academic Module. A minimum score of 6.0 is required. Pearson Test of English Academic Module. A minimum score of 45 is required.

课程信息

学制：全日制(122 学分)

学费：US$17,541.00 (¥ 113,559) /年

开学时间：预计在九月 2022

申请截止日期：预计在November 2022

留学地点：Western Michigan University1903 W Michigan Avenue,KALAMAZOO,Michigan,49008, United States