• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Course description

The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works.

The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession.

You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives.

This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.

This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development or equip you to pursue academic study at research degree level.

Teaching and learning

You will be taught by a combination of lectures, seminars and tutorials where you will be given the opportunity to discuss and clarify ideas.

Assessment is by means of essays, case studies, research methods assignments, oral presentations, and a dissertation.

Careers and employability

This Masters degree will demonstrate to potential employers that you have a high level of knowledge in your particular area, which can set you apart from others in the job market. The course has a strong emphasis on research methods and training, which will have a practical application in the professional world.

Some of the key career destinations include new media organisations, as well as press and broadcast organisations with a new media component, international news agencies, government departments (e.g. publicity, education, health), advertising firms, public relations organisations, and many others.

所属院系

进入哪个院系学习？ Media and Communication and Sociology

中国学生入学要求

为来自中国的学生设计 Students must have completed a three-year college diploma from a Chinese university, you will need to take an accepted one-year Pre-Masters course or upgrade your diploma to a Bachelor’s degree before applying for a Master’s degree. English Language Requirements: IELTS 6.5 or equivalent.

课程信息

学制：全日制(1 年)

学费：£18,175.00 (¥ 164,118) /年

开学时间：2022十月4日

申请截止日期：

留学地点：University of LeicesterUniversity Road,Leicester,Leicestershire,LE1 7RH, England

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