• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Course description

Our innovative MSc Marketing for the Creative Industries will offer an insight into marketing in the context of the creative industries, relating to organisations that focus on creative areas such as art, fashion, music, film, graphic design, dramatic arts and digital design. You will be taught by lecturers who have worked and published in the field of cultural and creative marketing and the course reflects contemporary developments in research and practice in marketing in creative organisations.

Connections will also be made with the research and industry community in creative and cultural field, via visiting speakers and live projects.

The course content reflects a growing trend towards a synergy between the arts and marketing in businesses, particularly in the UK. In addition to studying traditional and digital marketing theory and practice, you will learn the importance of social and environmental sustainability for businesses. You will gain teamwork, planning and organisation skills to prepare you for roles in organisations within the creative industries in both the public and private sector. You will also develop analytical skills to help interpret marketing theory in the context of the creative industries, enabling you to undertake projects as marketing consultants and advisors, through live projects with practitioners from both local and national organisations.

Careers and employability

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

By taking the MSc Marketing for the Creative Industries, you will acquire academic and professional knowledge in the areas of marketing, consumer behaviour, marketing research, innovation, branding and communications, which will enhance your professional development and career prospects

所属院系

进入哪个院系学习？ School of Business

中国学生入学要求

为来自中国的学生设计 Students must have completed a three-year college diploma from a Chinese university, you will need to take an accepted one-year Pre-Masters course or upgrade your diploma to a Bachelor’s degree before applying for a Master’s degree. English Language Requirements: IELTS 6.5 or equivalent.

课程信息

学制：全日制(1 年)

学费：£18,935.00 (¥ 170,981) /年

开学时间：预计在十月 2022

申请截止日期：

留学地点：University of LeicesterUniversity Road,Leicester,Leicestershire,LE1 7RH, England

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