• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This major provides professional education leading to positions in business, government, and other organizations, and helps prepare the student for advanced study at the graduate level. Career opportunities are in marketing management, sales management, advertising, marketing research, retailing, public policy, and consumer affairs. In addition to following a planned course sequence in general marketing management, the students may elect course work that focuses on their interests in consumer or business-to-business marketing, physical goods or services marketing, retail marketing and for-profit or not-for-profit marketing.

The Marketing major is designed to be integrated with the college's professional education in business and builds on that program and on education in the social sciences.

Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences.

所属院系

进入哪个院系学习？ Smeal College of Business

中国学生入学要求

为来自中国的学生设计 Other English language requirements: TOEFL PBT score of 550; SAT: Score of 530 or higher on the critical reading section; ACT: Score of 24 or higher on the English section.

课程信息

学制：全日制(MINIMUM OF 120 学分)

学费：US$34,858.00 (¥ 225,667) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：Pennsylvania State University Park Campus201 Old Main,UNIVERSITY PARK,Pennsylvania,16802, United States