• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

PROGRAM DESCRIPTION

This major is designed to provide a balance of theory, research, and practice. The course sequence provides professional skills courses in conjunction with applied theory and critical evaluative courses. Students develop an understanding of the role and effect of advertising and public relations within the business, social, and political arenas. Students develop abilities and skills that prepare them for a wide range of professional opportunities that include: media planning and relations, research, and client services. Analytical abilities are equally stressed throughout the curriculum. Critical thinking skills, creative problem-solving, and the need to justify decisions are developed. Theory and practice from a wide range of disciplines including business, behavioral sciences, and applied statistics are used to equip the students to make informed decisions in a dynamic environment.

WHAT IS ADVERTISING AND PUBLIC RELATIONS?

In general, advertising and public relations are similar because the goal is sharing a message with an audience. At its simplest, advertising relies on paid messages to typically to sell a product and public relations typically uses unpaid channels to sell an idea. Students who major in advertising/public relations at Penn State have a wealth of opportunities thanks to a degree that allows them to build on many of the same core skills before focusing on the advertising or public relations track. In each area, students can combine classroom instruction with hands-on work through partnerships or real-life client projects. Advertising students learn the art of persuasive storytelling via multiple mediums and how advertising affects mass media and how consumers are influenced by ads. Public relations students gain an understanding of brand building, research and strategic planning to position a message to make an impact through various channels.

YOU MIGHT LIKE THIS PROGRAM IF...

You’re creative, curious and like sharing ideas and information with others.

You like to write and talk, or if you’re comfortable with social media, advertising/public relations will play to your strengths.

Design, digital storytelling and video skills are also valuable in the field as professionals regularly utilize a variety of tools to do their jobs. In addition, the field thrives on collaboration but also allows room for self-directed workers to succeed.

AdvertisingPublic RelationsStrategic Communications

所属院系

进入哪个院系学习？ Donald P. Bellisario College of Communications

中国学生入学要求

为来自中国的学生设计 Other English language requirements: TOEFL PBT score of 550; SAT: Score of 530 or higher on the critical reading section; ACT: Score of 24 or higher on the English section.

课程信息

学制：全日制(MINIMUM OF 120 学分)

学费：US$34,858.00 (¥ 225,667) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：Pennsylvania State University Park Campus201 Old Main,UNIVERSITY PARK,Pennsylvania,16802, United States