• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Retailing and consumer behavior (RCB) leverages technology and research to understand and improve the global customer experience. This bachelor of science degree blends business and analytics with creativity, trend tracking, and technology. Students develop the skills to work in an industry that powers economies and offers ample employment opportunities, including online retailing and social commerce professions. Our experienced faculty guide RCB students through an inspiring and flexible curriculum that prepares them for careers in a dynamic and globally-focused industry. Explore the world of commerce and technology from a people-first perspective. As a RCB major you’ll learn to research, improve, and better understand the global customer experience with the support and guidance of SoHE faculty, a team of industry experts and researchers. Coursework integrates analytics and statistics with retailing, consumer science, and business courses.

SoHE’s RCB graduates work for diverse and rapidly growing retailing companies around the globe. Technology and management jobs have been in high demand for several years and are only expected to continue their rapid growth. RCB majors complete a required internship before graduating, allowing them to pursue their own personal interests and to develop a strong portfolio of skills and references that will propel them to launch successful careers.

Learning Outcomes

• Students will invoke interdisciplinary and collaborative approaches to understand the interactions between individuals and their social and environmental contexts.
• Students will demonstrate the ability to harness, analyze and interpret relevant data for making real world decisions.
• Students will acquire professional and life skills related to workplace communication, teamwork, active listening and adapting to technology.
• Students will demonstrate an understanding of the global retail industry and how retailers can enhance consumer well-being.

所属院系

进入哪个院系学习？ School of Human Ecology

中国学生入学要求

为来自中国的学生设计 Students must have a paper-based TOEFL score of 587-620.

课程信息

学制：全日制(MINIMUM OF 120 CREDIT HOURS)

学费：US$37,785.08 (¥ 244,617) /年

开学时间：预计在九月 2022

申请截止日期：

留学地点：School of Human EcologyNancy Nicholas Hall,1300 Linden Drive,MADISON,Wisconsin,53706, United States