• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

In the high-level economy of the United States and many other countries, marketing has become a critical and comprehensive business function. The concept of marketing is becoming increasingly broad and important. Students may pursue career opportunities in advertising, product/brand management, consulting, marketing research, retailing, sales management, business-to-business marketing, and supply chain management.

Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The manager must be able to translate knowledge of consumer behavior into marketing strategy. The marketing program is broad enough to permit a major to develop knowledge in these several areas, but flexible enough so that students may focus on special interest areas.

Learning Outcomes

Demonstrate the ability to formulate and implement marketing strategies related to product, place/distribution, price, promotion.

Demonstrate the ability to evaluate and analyze appropriate market segments and generate effective marketing plans.

Locate, evaluate, and leverage relevant sources to determine and support their marketing actions.

Apply analytical rigor to marketing decisions.

所属院系

进入哪个院系学习？ Wisconsin School of Business

中国学生入学要求

为来自中国的学生设计 Students must have a paper-based TOEFL score of 587-620.

课程信息

学制：全日制(MINIMUM OF 120 CREDIT HOURS)

学费：US$37,785.08 (¥ 244,617) /年

开学时间：预计在九月 2022

申请截止日期：

留学地点：Wisconsin School of BusinessGrainger Hall,975 University Avenue,MADISON,Wisconsin,53706, United States