• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The MSc in Strategic Marketing course examines the fundamentals of marketing strategy, new technologies and the marketing opportunities they present. The one-year, full-time programme has a strong emphasis on real-life case studies to give you a true understanding of strategic marketing practice, preparing you for a marketing career in a range of businesses or entrepreneurial ventures. Drawing on expertise from the marketing faculty in addition to experts in innovation, entrepreneurship and digital business, the programme aims to transform recent graduates into highly trained highly skilled individuals who understand marketing from a strategic perspective.

The graduates are well prepared for jobs in a wide range of industries in the UK, Europe and further afield, with employers including Apple, Google and Universal Music Group. We are among a handful of business schools worldwide to achieve triple accreditation: Association of MBAs (AMBA); Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). Assessment methods involve the following: Case Studies; Continuous assessments; Essays; Formal Presentations; Multiple Choice Tests; Participation; Reports and Written Examinations/Tests.

所属院系

进入哪个院系学习？ Imperial College Business School

中国学生入学要求

为来自中国的学生设计 Students should have been awarded a Bachelor's degree from Project 211 university with a final overall mark of 80% or better. Preference is given to candidates with 85% or better.

课程信息

学制：全日制(1 年)

学费：£30,700.00 (¥ 277,218) /年

开学时间：2022九月13日

申请截止日期：

留学地点：South Kensington CampusExhibition Road,Kensington and Chelsea,London,SW7 2AZ, England