• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them. Marketing professionals use strategy tools to target customers, create value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution.

Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.

Students interested in a marketing career will have a broad-based business education, which includes financial management, supply chain management, operations, human resources, business strategy, economics, and statistics. In addition to a broad array of courses in arts and sciences, marketing students will obtain a strong grounding in the social sciences to better understand the forces that shape consumer preferences.

Career Opportunities in Marketing

Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.

High School Preparation

High school students should follow a college preparatory curriculum and take their high school’s recommended courses in Math, English, and Foreign Language. Appropriate electives include any business courses, as well as courses in computer software applications and written and oral communication. The Haslam College of Business further encourages all high school students to 1) explore international business issues and opportunities, 2) participate in student organizations and clubs, and 3) volunteer in their community.

所属院系

进入哪个院系学习？ Haslam College of Business

中国学生入学要求

为来自中国的学生设计 Applicants must have a completion of high school or college academic work. IELTS (International English Language Testing System) minimum score of 6.5, TOEFL (Paper-based) score of 523, TOEFL (iBT) score of 70, Completing the ELS 112 intensive program.

课程信息

学制：全日制(120 小时)

学费：US$30,988.00 (¥ 200,613) /年

开学时间：2022八月, 2022一月

申请截止日期：15 June 2022, 15 October 2022

留学地点：Haslam College of Business453 Haslam Business Building,KNOXVILLE,Tennessee,37996, United States