• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This MA explores the hinterland between the big three promotional professions, the media, and society. Public relations, advertising, and marketing roles are converging. This MA isn’t about studying ads or press coverage, but about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape.

At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging media world. You’ll learn how to reflect on contemporary intellectual theories, and apply them to workplace realities so you plan the next decade of your career.

Careers

Our students acquire general transferable skills, including critical thinking, pattern recognition, research skills, and career management. Specific transferable skills for the promotional industries include: message framing; storytelling and narrative construction; segmentation, measurement and evaluation; professional ethics and regulatory standards.

MA Promotional Media graduates work across disciplines and countries in wide-ranging roles, including: account executives, content marketers, corporate communicators, digital copywriters, event managers, government communicators, product managers, media buyers, media planners, marketing officers, programmatic advertising executives, SEO analysts, social media community managers, sponsorship coordinators and UI/UX copywriters.

所属院系

进入哪个院系学习？ Media, Communications and Cultural Studies

中国学生入学要求

为来自中国的学生设计 Students will normally need a Bachelors degree in relevant subject.

课程信息

学制：全日制(1 年)

学费：£17,760.00 (¥ 160,371) /年

开学时间：2022九月27日

申请截止日期：

留学地点：Goldsmiths, University of LondonNew Cross,Lewisham,SE14 6NW, England