• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

The Marketing degree program at St. Edward’s University provides students with digital marketing and analytical expertise, practice with specific technologies and tools, and experience with real clients.

Marketing coursework focuses on content creation, conversion rate optimization, social media marketing and data analysis. The curriculum reflects the current needs of marketers, and the program is a good fit for students who are critical thinkers and innovators.

Students build a strong foundation in business principles. They gain experience managing customer relationships, using media to reinforce a company’s brand and evaluating metrics to make informed marketing decisions.

They receive certification in tools that marketing experts use daily, including Hoot suite for social media marketing, Hub Spot Inbound and Google Ads for digital marketing, Google Analytics for marketing metrics, and Sales force for sales and relationship marketing.

Marketing students graduate ready to fill specific needs in the industry. Many have gone on to work with local, national and international organizations in cutting-edge roles, such as website design and search engine optimization, and more traditional roles, such as brand management and strategic planning. Job titles include:

• Account executive
• Content marketing specialist
• Digital marketing specialist
• Mobile marketing specialist
• SEO/paid search specialist
• Social media manager
• Sales and relationship manager
• Website designer

Major Requirements: The BBA in Marketing requires 63 hours of major coursework.

General Education Requirements: All majors require 44 hours of general education that students complete over the course of four years, in addition to their major courses.

所属院系

中国学生入学要求

课程信息

学制：全日制(4 年)

学费：US$46,690.00 (¥ 302,266) /年

开学时间：预计在一月 2022

申请截止日期：

留学地点：The Bill Munday School of Business3001 South Congress,AUSTIN,Texas,78704, United States